Instagram Makes Carbon Copy Of Snapchat With Instagram Stories

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The Petty Room

They say if you can’t beat them, join them. In 2013 Facebook tried and failed to secure Snapchat for an estimated 3 billion dollars. Now it seems, Instagram, the photo-sharing app owned by Facebook has taken a likeness to Snapchat’s ‘Snapchat Stories’ with their own ‘Instagram Stories.’

On Tuesday, Instagram introduced ‘Instagram Stories’ which lets people share photos and videos that have a life span of no more than 24 hours with friends who follow them. The service bears a striking resemblance — some might say it is a carbon copy — to Snapchat Stories, a photo  and video-sharing format where the stories also disappear after no more than 24 hours. Like Snapchat, you can annotate your images with doodles, text and emoji and keep tabs on who is viewing your Story.

Young audiences flocked to Snapchat precisely because an unflattering photo sent to a friend would last for mere seconds rather than a lifetime, and would not show up for parents or a future employer to find.

Kevin Systrom, co-founder and chief executive of Instagram said ” It has been an area of interest for Instagram for some time, he said. They deserve all the credit..This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it.”

Snapchat, based in the Venice Beach neighborhood of Los Angeles, is now valued around 19 billion dollars. As Snapchat has grown over the past few years amounting to over 150 million users who visit the app on a daily basis, it has become a dangerous competitor to Facebook and Instagram.

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